STAR GUARDIAN is one of the most beloved thematic universes, blending emotional storytelling with a strong visual identity that resonates deeply with players. The campaign needed to honor the legacy of the theme while evolving the experience in a way that felt fresh, cohesive, and meaningful across global audiences.

Players have strong emotional expectations for Star Guardian. They care about the characters, the tone, and the narrative continuity. The challenge was delivering a campaign that felt authentic to the universe while making it easy for both long-time fans and new players to engage with the event and understand what made this chapter unique.

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Role: Campaign Art Director & Lead Visual Designer
Goal: Bring joy and delight with a love letter to anime fans.
Creative: Invite players to escape into a world of wonder and magic.

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Riot Team:
Creative Direction - Thiago Guttierez, Elie Lehmen
Illustration - Mo Yan, Julia Shi, Kudos, League of Legends PIE Team
Art Direction - Julio Diaz, Long Vu, Austin Veiger
Design - Austin Veiger, Joie Cao, Craig Parkinson

Creative Partners:
Motion Graphics/Event Trailers - WeAreRoyale
Event Site - MakeMePulse