LoL SEASON START is one of the most important annual moments for League of Legends. Our goal is to set the tone for upcoming for year by showcasing our cool new content across gameplay, narrative, and competitive play. The 2024 campaign needed to provide clarity on what was changing while reviving excitement and reinforcing trust with the community.

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Role: Campaign Art Director & Lead Visual Designer
Goal: Drive awareness for a new Season of LoL.
Creative: The magic of Lamb’s respite radiates awakens an ancient power, bringing new life.

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Riot Team:
Creative Direction - David Hays, Matt Costa, Anton Borkel
Art Direction - Austin Veiger, Julio Diaz, Dan Norton
Illustration - Julia Shi

Creative Partners:
Motion Graphics - The Sequence Group, Wisemind
Illustration - Wild Blue, Studio Envar