ANIMA SQUAD introduced a high-energy, anime-inspired thematic event centered around heroic teams, expressive character identities, and a vibrant visual tone. The campaign needed to establish the cute futuristic fantasy clearly while building excitement across skins, narrative moments, and player touchpoints, ensuring the theme felt cohesive and approachable.

We saw an opportunity to celebrate individuality and team dynamics while building a framework that could scale through out the campaign. The goal was to create a distinct identity that felt both playful and grounded in Anima Squad: SWARM, a new multiplayer survival game mode.

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Role: Campaign Art Director & Lead Visual Designer
Goal: Get social focused players to squad up in a brand new fun with friends game mode.
Creative: Be radically optimistic, courageously cute, and always ready to blow things up!

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Riot Team:
Creative Direction - Spencer Donald, Chesney Lattuga
Art Direction - Austin Veiger
Visual Design - Sebastien Jacobs

Creative Partners:
Motion Graphics - ILoveDust
Illustration - Dhaniels Castillo, Studio Envar