TFT: GIZMOS & GADGETS introduced a playful, invention-driven theme to Teamfight Tactics, bringing new mechanics, traits, and visual flavor that expanded how players engaged with the set. The campaign needed to communicate the depth of new gameplay systems while capturing the whimsical, experimental spirit that defines TFT.

We saw an opportunity to lean into the “inventor’s workshop” fantasy: celebrating curiosity, discovery, and playful chaos while creating a clear communication framework that helped players quickly grasp what made the set unique. The goal was to balance clarity with personality, making learning feel fun rather than daunting.

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Role: Lead Visual Designer
Goal: Drive new set launch awareness that coincides with the release of Arcane.
Creative: Inspire players to become their own inventor (or mad scientist)

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Riot Team:
Creative Direction - Jonathan Santoro
Art Direction - Long Vu, Tori Ero
Design Lead - Austin Veiger
Illustration - TJ Geisen

Creative Partners:
Motion Graphics - Mocean
Illustration - Hue Teo