Star Guardians is a magical-girl–inspired universe from Riot Games that follows a group of young champions chosen to protect the cosmos from encroaching darkness and ancient cosmic threats. Balancing everyday life, friendship, and personal struggles with their duty as defenders, the Guardians confront villains that test both their powers and their emotional bonds. The series centers on themes of friendship, sacrifice, hope, and the cost of heroism in the face of overwhelming darkness.

The visual identity and art direction for the campaign focused on bringing these themes to light and showcasing the power in these coming of age style stories.

Riot Team:
Creative Direction - Thiago Guttierez, Elie Lehmen
Illustration - Mo Yan, Julia Shi, Kudos, League of Legends PIE Team
Art Direction - Austin Veiger, Julio Diaz, Long Vu
Design - Austin Veiger, Joie Cao, Craig Parkinson

Creative Partners:
Motion Graphics/Event Trailers - WeAreRoyale
Event Site - MakeMePulse