Soul Fighter
Riot Games
Logo Design // Brand Identity // Art Direction //
UI Design
Soul Fighter is a Riot Games franchise thematic inspired by the fighting game genre and Shonen anime.
Awakened souls fight to prove themselves through combat on the world’s biggest stage where the winner will be granted the ultimate prize; the power to change the world.
Soul Fighter indexes on the intense drama and even more intense 1-on-1 battles of tournaments – from the epic highs to devastating lows.
Riot Team:
Creative Direction - Alex Lang, Elie Lehman
Art Direction - Austin Veiger
Video Direction - Jason Hendrich
Design - Austin Veiger, Dan Ichimoto
Creative Partners:
Motion Graphics - ILoveDust
Illustration - Grafit, Gerald Parel
Marquee - Golden Wolf
Soul Fighter Fight Night + Soul Juice
Riot Games
Logo Design // Brand Identity // Art Direction
For the Soul Fighter campaign, Riot Games hosted a live influencer fight night. This event featured 16 influencers from around the world competing in the ultimate live stream smack down!
We partnered with OS Studies and Tomer Hanuka to create a memorable night for our players.
Riot Team:
Creative Direction - Alex Lang
Art Direction - Austin Veiger
Creative Partners:
Event Team - OS Studios
Illustration - Tomer Hanuka
