Anima Squad is a Riot Games franchise where cute and cool team-up for an action packed summer moments. Enter the Battle Bunnies! Humanity comes together in desperation, creating the first Battle Bunny: a super powered warrior armored with re-engineered Primordian tech, the dawn of a new human force fighting for mankind.

For this campaign, I wanted to bring a fun and nostalgic Y2K cyber-pop aesthetic into a modern design space. The focus of the visual system was to seamless blend these styles and deliver players a unique and resonant experience.

Riot Team:
Creative Direction - Spencer McDonald, Chesney Lattuga
Art Direction - Austin Veiger
Visual Design - Sebastien Jacobs

Creative Partners:
Motion Graphics - ILoveDust
Illustration - Dhaniels Castillo, Studio Envar